Innovation, geo-cloning & going global with Easyfairs

While still at university, Eric Everard was already juggling three businesses, studying hard, and even learning Mandarin — a true display of entrepreneurial drive. Shortly after graduating, he launched yet another venture: the beginnings of what would become Easyfairs. Fast forward two decades, and Easyfairs has evolved into a global events powerhouse.

In this episode, Eric shares the Easyfairs journey, including how he sold the business and bought it back for €1, and how his early commitment to technology has positioned Easyfairs as one of the world’s leading tech-driven event companies today, built on a scalable and purpose-built platform that continues to evolve. He also dives into the role of geo-cloning in their expansion, the growth of Comicon across Europe, the strategic M&A engine behind their success, and why, in his view, people don’t leave companies — they leave bad bosses.